Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
All content for Books That Get Leads is the property of Colin Campbell and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
Send us a text Most people think structure kills creativity. But what if the opposite is true? In this episode of Books That Get Leads, I break down why constraints actually fuel innovation—and how you can use structure to make writing your book easier, faster, and more powerful. Inspired by filmmaker Robert Rodriguez, who built his Hollywood career by embracing extreme limitations, I’ll show you how applying the same mindset to writing will transform the way you approach your book. You’ll le...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
