Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#22: The Power of Owning Your Intellectual Property
Books That Get Leads
5 minutes
7 months ago
#22: The Power of Owning Your Intellectual Property
Send us a text Hey, it’s Colin, and in this episode of Books That Get Leads, I’m diving into something every entrepreneur needs to hear—why owning your intellectual property is the real game-changer in today’s digital world. We all know how unpredictable social media and online platforms can be. One day your content is reaching thousands, and the next, some Silicon Valley algorithm decides you’re invisible. But there’s one asset that stands the test of time: your book. In this episode, I’m br...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
