Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#20: Shrunk & White's Rule 9: Omit Unnecessary Words
Books That Get Leads
5 minutes
7 months ago
#20: Shrunk & White's Rule 9: Omit Unnecessary Words
Send us a text In this episode, you’ll get: ✅ A simple rule to make your writing clearer and more persuasive ✅ Quick fixes for common wordy phrases ✅ How to spot and cut unnecessary words ✅ Why direct writing holds attention and gets better results I break down The Elements of Style and On Writing by Stephen King to show you how to trim the fat and keep the power in your words. Whether you're writing a book, a sales page, or an email, this will help you get your messag...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
