Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
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Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
#19: Affixes: The Secret Weapon of Lawyers, Politicians, and Manipulators
Books That Get Leads
13 minutes
7 months ago
#19: Affixes: The Secret Weapon of Lawyers, Politicians, and Manipulators
Send us a text Today I’m diving into a linguistic trick that’s been used for centuries to manipulate meaning: affixes. You know, those little prefixes and suffixes that get slapped onto words and suddenly change everything? Politicians, lawyers, and marketers have mastered the art of twisting language with these subtle additions—sometimes to create loopholes, sometimes to obscure the truth. In this episode, I break down how affixes add unnecessary complexity, why they make contracts and legal...
Books That Get Leads
Send us a text I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pentagon. Simpler frameworks are easier to remember, easier to teach, and more effective in high-stakes environments like the C-suite. In this episode, I walk through how I took a bloated five-part sales framework and collapsed it into a tig...
