Richard Kilgarriff meets another brilliant mind in great company: Former Nike CMO Greg Hoffman shares original, memorable insights from Emotion By Design after his Books for Breakfast members' event at Soho House in London.
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Richard Kilgarriff meets another brilliant mind in great company: Former Nike CMO Greg Hoffman shares original, memorable insights from Emotion By Design after his Books for Breakfast members' event at Soho House in London.
S2 Ep69: M&C Saatchi Performance Global CEO Christian Gladwell picks Tarzan Economics: Eight Principles for Pivoting Through Disruption
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56 minutes
4 years ago
S2 Ep69: M&C Saatchi Performance Global CEO Christian Gladwell picks Tarzan Economics: Eight Principles for Pivoting Through Disruption
Christian Gladwell, Global CEO at M&C Saatchi Performance, wants to read TARZAN ECONOMICS BY WILL PAGE, the former Chief Economist of music streaming platform Spotify.
The book has original, memorable insights (OMI) drawn from the spring of the music industry as we know it today.
Twenty years ago, the industry was like a broken record – unable to recognise or exploit the power of data science to get closer to its consumers – a mental block which Will Page helped to break down at PRS in the noughties and then Spotify from 2012.
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Richard Kilgarriff meets another brilliant mind in great company: Former Nike CMO Greg Hoffman shares original, memorable insights from Emotion By Design after his Books for Breakfast members' event at Soho House in London.
