Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Bookmarked

Braden Buchanan

14 episodes

5 days ago

Welcome to Bookmarked, a podcast where we review books and give you the key takeaways. Each episode, we cover a different book and distill its main ideas into bite-sized chunks. From business to fiction, we cover a wide range of genres to bring you the latest and greatest in the world of books. Join us on Bookmarked and get more out of your reading today!

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Bookmarked

36 minutes 1 second

2 years ago

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

"Blue Ocean Strategy" is a game-changing book that presents a practical framework for businesses and individuals to break free from fierce competition and discover untapped market spaces. Written by W. Chan Kim and Renée Mauborgne, it introduces the concept of "blue oceans" and offers tools to identify new opportunities for innovation and growth. By focusing on value innovation and strategic moves, the book provides a roadmap for creating uncontested markets and achieving unprecedented success.

1. Chapter 1 - Creating Blue Oceans (1:24)

2. Chapter 2 - Analytical Tools and Frameworks (2:51)

3. Chapter 3 - Reconstruct Market Boundaries (11:01)

4. Chapter 4 - Focus on the Big Picture, Not the Numbers (14:43)

5. Chapter 5 - Reach Beyond Existing Demand (17:19)

6. Chapter 6 - Getting the Strategic Sequence Right (19:57)

7. Chapter 7 - Overcoming Key Organization Hurdles (23:51)

8. Chapter 8 - Build Execution into Strategy (27:18)

9. Chapter 9 - The Sustainability and Renewal of Blue Ocean Strategy (29:44)

10. Book Key Takeaways (32:22)