"The way that people choose travel, they consider bookings. It has culturally shifted from even 10 years ago, five years ago, particularly among Gen Z and millennials. They are experience first, location second." - Annie Sloan
The hospitality landscape has fundamentally changed. Today's travelers aren't just booking a place to stay—they're curating entire experiences before they even choose their destination. Annie Sloan, Co-Founder and CEO of The Host Co, joins us to reveal how direct booking amenities are becoming the secret weapon for property managers who want to stand out in an increasingly competitive market.
In this episode, you'll discover why the traditional approach of competing solely on location and price is no longer sufficient, and how forward-thinking hosts are building entire brands around the experiences they can provide. From mobile tattoo artists at Coachella properties to barrel saunas delivered to remote cabins, Annie shares real examples of hosts who've transformed their businesses by thinking beyond accommodation.
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