You don’t have to go viral to grow—you just have to be useful. In this Sunday masterclass, Stacey Solum Prescott breaks down the fifth principle from Contagious by Dr. Jonah Berger: Practical Value. You’ll learn why helpful, specific content spreads faster than flashy trends, how to time your tips for maximum impact, and how to turn trust into traction without sounding salesy. If you’ve ever wondered how to give value and get booked—this is the one to watch.