In today’s episode, I’m joined by Fuad (@abnormalfuad) — a Facebook Ads strategist and full-time digital nomad helping brands grow online while living life on his terms. We dive into what actually makes ads perform in 2025, how he built a location-free business, and practical tips for anyone starting or scaling a service-based biz. ✨ Inside the episode: Fuad’s journey from the 9–5 to running a remote ads agency The anatomy of a high-converting ad in 2025 How to test, tweak, and optimise campaigns for real results Common mistakes + easy wins for better performance How to find clients and keep them long-term What freedom really means — and how he structures his days around it 🔗 Follow Fuad on Instagram: @abnormalfuad ✨ Need a high-converting website, branding that actually feels like you, or strategy support to build your dream biz? Visit elliejane-creative.com or flick me a DM at @ellie_jane_creative — let’s bring your vision to life.