In this episode of the Bookaholic Podcast, Richard Reed, author of 'Charisma Unlocked: The Science and Strategy to Captivate, Influence, and Succeed in Business,' discusses the myths, science, and strategies behind charisma. Richard shares insights from his career in coaching CEOs, entrepreneurs, and professionals on harnessing authentic charisma. The conversation explores the misconception that charisma is an inherent trait, highlights the importance of recognizing and developing one's unique brand of charisma, and delves into the impact of emotional intelligence and self-awareness. Richard also touches on the significance of storytelling in conveying compelling messages and identifies key traits that contribute to effective charisma, such as presence, power, warmth, and competence.   00:00 Introduction to Richard Reed and Charisma Unlocked 00:48 Historical Perspectives on Charisma 01:57 Debunking Myths: Charisma and Personality Types 03:54 Steps to Develop Quiet Charisma 05:18 Extroverts, Narcissism, and Charisma 06:36 The Four Pillars of Charisma 08:40 Emotional Intelligence and Charisma 11:05 The Power of Storytelling in Business 13:40 Understanding Anti-Charisma 16:44 Case Studies: Charisma in High-Stakes Business 18:31 Final Thoughts and Actionable Advice