Most people think negotiation is about arguing harder, winning at all costs, or forcing the other person to give in. Getting to Yes rewrites that script. Built on the work of the Harvard Negotiation Project, this classic shows you how to reach agreements that are fair, wise, and sustainable—without manipulation, aggression, or losing your values.

In this episode, we break down the core principles of principled negotiation: separating people from the problem, focusing on interests instead of rigid positions, inventing creative options for mutual gain, and insisting on objective criteria. Whether you’re dealing with a landlord, employer, client, partner, or family member, you’ll learn a calm, structured way to move from conflict to collaboration—and get to “yes” without feeling like you’ve lost.#GettingToYes #RogerFisher #WilliamUry #BrucePatton #BookTunez #NegotiationSkills #ConflictResolution #LeadershipSkills #Communication #WinWin #HarvardNegotiationProjectIf this episode helped you see negotiation differently, follow BookTunez for more powerful, practical insights every week. 🎧
Share this with someone who hates confrontation—and show them there’s a smarter way to reach agreement.
Because real power at the table isn’t about shouting louder; it’s about negotiating wiser.