One Hard Lesson Learned On April Fools Day... Leads To More Sales Today

Forty years ago I planned a (what I thought was) fun April Fool's joke on my brother... that kind of went sour, or maybe I should say SALTY in the wrong way.

But the bigger takeaway is that - people are going to buy what and when they want to "buy" not what and when you want to sell.

So in the simplest terms possible - make the buying easier 😱

Because the alternative is... the selling will be harder.