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Book of Experts
Tobin Slaven
118 episodes
5 days ago
Book of Experts is an "experts on demand" referral network for entrepreneurs, coaches, consultants, and expert-based business owners who believe in doing good by connecting with other smart people. Our goal is to share referrals and recognition for each expert’s hard won expertise, by building a Referral Circle of strategic partners.
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Entrepreneurship
Business
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All content for Book of Experts is the property of Tobin Slaven and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Book of Experts is an "experts on demand" referral network for entrepreneurs, coaches, consultants, and expert-based business owners who believe in doing good by connecting with other smart people. Our goal is to share referrals and recognition for each expert’s hard won expertise, by building a Referral Circle of strategic partners.
Show more...
Entrepreneurship
Business
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How do you identify the most relevant PR and media opportunities? - Esther Kiss
Book of Experts
25 minutes 35 seconds
4 years ago
How do you identify the most relevant PR and media opportunities? - Esther Kiss

How do you identify the most relevant PR and media opportunities?

Esther Kiss is the founder of Born To Influence, a one-of-a-kind publicity & marketing agency specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales.

Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects.
She’s the creator of the popular course Publicity Empire, where she teaches entrepreneurs how to get interview opportunities in the media.
Esther is also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling about their publicity and marketing strategies.

She is regularly interviewed in the media, including major business publications, notable podcasts and TV appearances on ABC, NBC, CBS, Fox and more.

Esther speaks fluent Hungarian and a little bit of Dutch. She lived in six European countries before moving to Los Angeles, CA in 2007. Today, Esther lives in the Palm City, FL and travels frequently for speaking engagements all over the US.

Book of Experts
Book of Experts is an "experts on demand" referral network for entrepreneurs, coaches, consultants, and expert-based business owners who believe in doing good by connecting with other smart people. Our goal is to share referrals and recognition for each expert’s hard won expertise, by building a Referral Circle of strategic partners.