Ever wonder why your marketing efforts aren't translating to book sales? The answer might be simpler than you think. Marketing and sales are often used interchangeably in the publishing world, but they're fundamentally different beasts. This distinction isn't just semantic—it's crucial for your success and sanity as an author. When you confuse these two functions, you set yourself up for disappointment, wasted resources, and unnecessary frustration. Traditional marketing wisdom sugges...
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Ever wonder why your marketing efforts aren't translating to book sales? The answer might be simpler than you think. Marketing and sales are often used interchangeably in the publishing world, but they're fundamentally different beasts. This distinction isn't just semantic—it's crucial for your success and sanity as an author. When you confuse these two functions, you set yourself up for disappointment, wasted resources, and unnecessary frustration. Traditional marketing wisdom sugges...
AI isn’t a threat to creativity—it’s a secret weapon, and savvy authors are already tapping into its power. In this episode, Penny and Amy explore how ChatGPT can transform the way you write, market, and manage your author business. Discover how to use ChatGPT as a creative collaborator to generate fresh story ideas, refine your prose, spot plot holes, and develop engaging bonus content for readers. We also dive into how authors are streamlining their marketing efforts—writing ad copy, planni...
Book Marketing Tips and Author Success Podcast
Ever wonder why your marketing efforts aren't translating to book sales? The answer might be simpler than you think. Marketing and sales are often used interchangeably in the publishing world, but they're fundamentally different beasts. This distinction isn't just semantic—it's crucial for your success and sanity as an author. When you confuse these two functions, you set yourself up for disappointment, wasted resources, and unnecessary frustration. Traditional marketing wisdom sugges...
