The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button. We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and crea...
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The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button. We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and crea...
The Pay-to-Play Dilemma: Paying for book reviews & coverage
Book Marketing Tips and Author Success Podcast
34 minutes
4 months ago
The Pay-to-Play Dilemma: Paying for book reviews & coverage
With a new book hitting the market every eight seconds, standing out has never been harder—and for many authors, the temptation to pay for visibility is real. But does paying for reviews or influencer features actually work? And more importantly… is it worth the risk? In this episode, Penny Sansevieri and Amy Cornell pull back the curtain on the rapidly shifting world of paid book promotion. From once-taboo paid reviews to TikTok influencers charging thousands per post, the rules have changed...
Book Marketing Tips and Author Success Podcast
The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button. We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and crea...
