In Episode 16 of Boldly Go, Rick Smith continues his conversation with former Axon President Luke Larson, diving into the pivotal years that transformed Taser into Axon. Luke shares stories of bold marketing stunts, the turning point after Ferguson, and how Axon’s culture of creativity and values like “Expect Candor” and “Boldly Go” shaped its rise. From stuffed dinosaurs to company costume parties, to the life-changing impact of mission-driven work, this episode highlights how Axon not only met the moment—but built a legacy of purpose, innovation, and love.