This episode explores the evolution of social media, from the innocent days of Bebo and MSN to the toxic outrage culture, clickbait, politically driven, divisive social media landscape of today. I talk with Irish musician Nealo about his habit of stepping away from social media, and Plugging Out for weeks at a time, the impact it has on his mental health, and his concerns about his autistic son growing up in an online world. I also speak with my brother Josh about a moment from his childhood that was caught on camera and posted online, destroying his confidence and shaping his youth in ways he never recognized. I also look at other people who have been unwillingly thrust into the public eye through viral videos, including KPMG girl and Slane girl, and the long-term effects of sudden online scrutiny.