Sarah O’Sell is the Principal Consultant and Founder of Anim8 Collective. She is a technology, communications, and circular economy strategist focused on investment, curiosity, and stewardship to shape future realities. She is an award-winning, ambitious systems innovator with over 10yrs experience in entrepreneurship, community growth, and has impacted $MMs in business development for transformational companies.
Sarah is one of the most brilliant people I’ve ever met and the way she sees business and marketing is extremely insightful and creative but also very easy to understand.
In particular I found her perspective on systems thinking particularly compelling. She tends to approach building a business (or solving environmental problems) from a wholistic approach that involves many factors instead of the binary give-and-take that we’re used to in other thinking frameworks.
She shares some great wisdom for founders of early stage startups to help them get traction with their storytelling. Her company, Anim8, and the free systems thinking canvas can help founders get clarity and implement the right stories in the right places.
Timecodes
0:00 - Intro and Cats
3:45 - Growing up in Washington
7:10 - What are Planetary Boundaries?
9:20 - Systems Thinking, sustainability and the supply chain
13:10 - Implementing Systems Thinking in a startup
19:08 - Practicing Systems Thinking
22:00 - Storytelling at every customer touchpoint
28:25 - The awareness phase in a marketing funnel
31:55 - Founders’ Storytelling Struggles
33:46 - What is Anim8 and Growth Lab
36:25 - Sarah’s Systems Thinking Canvas
Resources
Planetary boundaries - https://www.science.org/doi/10.1126/sciadv.adh2458
Breaking Boundaries: The Science of our Planet - https://www.netflix.com/title/81336476
Donut Economics - https://www.amazon.com/Doughnut-Economics-Seven-21st-Century-Economist/dp/1603586741
https://doughnuteconomics.org/
Circular economy - https://en.wikipedia.org/wiki/Circular_economy
Systems Thinking - https://en.wikipedia.org/wiki/Systems_thinking
Systems Thinking Canvas - https://www.anim8co.com/growth-lab-small-business-development-consultant-tools-sustainable-inclusive
Ideal Customer Profile - https://pipeline.zoominfo.com/marketing/ideal-customer-profile
Western Washington University - https://www.wwu.edu/
Regenerative farming - https://en.wikipedia.org/wiki/Regenerative_agriculture
Paul Stamets - https://paulstamets.com/
Women in 3D printing - https://womenin3dprinting.com/
Customer lifecycle - https://blog.hubspot.com/service/customer-lifecycle-management
Sixth Sense ABM - https://6sense.com/
Sarah’s Contact info
Website: https://www.anim8co.com
Email: sarah.osell@anim8co.com
LinkedIn: https://www.linkedin.com/in/circular-economy/
Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning 3D animations
Website: http://raconteuranimation.com
Email: howdy@raconteuranimation.com
LinkedIn: https://www.linkedin.com/in/joerule/