In this episode Joe speaks with Jillian Childs, the VP of marketing at Turntide Technologies.
Jillian Childs is a dynamic and forward-thinking marketing leader with a wealth of experience in sustainability and trending innovations. With a career spanning top-tier companies like Tesla and Turntide Technologies, Jillian has consistently demonstrated her ability to drive impactful marketing strategies and initiatives in complex B2B and B2C global industries.
Her expertise lies in blending luxury marketing principles with startup agility, ensuring brands not only capture attention but also foster lasting customer loyalty.
Currently serving as a key figure in Turntide Technologies, Jillian's work emphasizes the importance of motor technology and the electrification of all things that move. She is a strong advocate for collaboration and knowledge sharing, always seeking innovative ways to enhance brand visibility and drive revenue growth.
Jillian's dedication to her craft and her ability to navigate complex marketing landscapes make her an invaluable asset to any team. Whether crafting compelling marketing messages or leading strategic initiatives, Jillian brings a unique blend of creativity, strategic thinking, and a passion for sustainability and people to every project she undertakes.
Jillians message in this episode could be summed up as, “connect with more people”. Joe had lots of questions for her about channels, strategies, impact, positioning, AI, being a solo marketer and she always directed it back to—communicate, connect, listen. Which is fitting with everything that’s happening in the year this was recorded, 2024.
There are tons of gems in this episode for anyone building or marketing a B2B industrial or tech company. A few topics include building a customer-centric brand, using luxury brand tactics in industrial B2B, the Turntide social media and video strategy, how to be effective as a solo marketer and of course, all things AI.
Timecodes
0:00 Intro and Greetings
3:17 Jillian's Journey to Turntide
4:32 Turntide's Focus on Electrification
6:42 Building a Customer-Centric Brand and Positioning
8:30 Bringing Luxury Brand Tactics to Industrial B2B
12:00 The Turntide Social Media and Video Strategy
17:00 The Rise of the Solo-Marketer
22:38 Recommended AI Marketing Tools
26:55 How to differentiate an AI-designed brand
30:28 The Importance of Connecting with Customers
38:08 Final Thoughts and Contact Information
Resources
Turntide https://turntide.com/
Tesla https://www.tesla.com/
Sotheby’s International Realty https://www.sothebysrealty.com/eng
Indigo Ag https://www.indigoag.com/
Tier One OEMs https://www.techtarget.com/searchitchannel/definition/tier-1-vendor
SRM Motor https://en.wikipedia.org/wiki/Switched_reluctance_motor
AGVs https://en.wikipedia.org/wiki/Automated_guided_vehicle
iVT Expo https://www.ivtexpo.com/usa/en/
TOFU https://www.tofuhq.com/
Hootsuite https://www.hootsuite.com/
HubSpot https://www.hubspot.com/
Pardot https://www.salesforce.com/marketing/b2b-automation/
Salesforce https://www.salesforce.com/
Canva https://www.canva.com/
ChatGPT https://chatgpt.com/
JasperAI https://www.jasper.ai/
AdobeAI (Firefly) https://www.adobe.com/products/firefly.html
DSLR Revolution https://origmedia.com/short-history-dslr-video-revolution/
Seth Godin https://www.sethgodin.com/
Purple Cow https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X
The Courage to be Disliked https://www.amazon.com/Courage-Be-Disliked-Phenomenon-Happiness/dp/1501197274
Donut for Slack https://www.donut.com/
Website: https://turntide.com/
Work Email: jillian.percella@turntide.com
Personal Email: jillianmorganchilds@gmail.com
LinkedIn: https://www.linkedin.com/in/jillianmchilds/
Raconteur Animation helps disruptive tech companies launch new products confidently with stunning 3D animations
Website: http://raconteuranimation.com
Email: howdy@raconteuranimation.com
LinkedIn: https://www.linkedin.com/in/joerule/