In this episode Joe speaks with Mary Hart, the Senior Content Marketing Manager at Locus Robotics. Locus has a robotics platform to help warehouse workers move what matters with autonomous mobile robots (AMRs). She is the author of “The Total Guide to Warehouse Automation” at Locus Robotics as well as “Some Horrific Evening”. Hart previously worked in marketing at B2B tech companies and earned her undergraduate degree in English from Stonehill College.
In the beginning of the episode Mary tells the origin story and rise to fame of her reptilian alter ego, Pinky T. Rexadero. Then she explains how Locus Robotics has had such great success around reducing customers fears of robotics, to the point where people actually celebrate and love the robots. She shares some wisdom around the best ways and places to connect with warehouse managers in logistics, including resources for making great meme posts. Then toward the end Mary shares some valuable copyrighting tips for ChatGPT and other recommendations for marketing in robotics.
Timecodes
00:00 Introduction
03:30 Origins of Pinky T. Rexadero
08:33 How Locus reduces customers fears around robotics
13:22 The biggest challenges for Mary moving from software to robotics
16:17 The Locus solution
17:09 How and where to connect with warehouse managers
20:43 Balancing the human and techie sides of B2B storytelling
23:58 Resources for meme posting
26:32 How Mary uses ChatGPT to write and brainstorm content for a customer persona
33:16 Marketing and storytelling advice for people in robotics
35:46 Asks for listeners and Mary's contact Info
Resources
Locus Robotics: https://locusrobotics.com/
AMRs: https://builtin.com/robotics/autonomous-mobile-robots
Pinky Tuscadero (Roz Kelly): https://en.wikipedia.org/wiki/Roz_Kelly
Pinky T-Rexadero in the news: https://www.5newsonline.com/video/weather/accuweather/t-rex-enjoys-a-snowy-spring-day-in-new-england/607-2f142649-e89b-49f3-a3b9-ba013ccb1c2f
Giphy: https://giphy.com/
ChatGPT: https://chat.openai.com/
All Marketers Are Liars: https://a.co/d/19uubSQ
MODEX: https://www.modexshow.com/
Total Guide to Warehouse Automation book: https://locusrobotics.com/resources/ebook/the-total-guide-to-warehouse-automation
Mary’s Contact info
Website: https://locusrobotics.com/
Email: mhart@locusrobotics.com
LinkedIn: https://www.linkedin.com/in/maryehart/
Raconteur Animation is a studio that helps disruptive tech and industrial hardware companies launch new products confidently with stunning CGI product movies
Website: http://raconteuranimation.com
Email: howdy@raconteuranimation.com
LinkedIn: https://www.linkedin.com/in/joerule/