This month’s episode, we have the pleasure of speaking with Bryant Powell, associate director, Social Media, Omni-Channel Capabilities. This episode was hosted by Terris Moss, associate director, enterprise governance and creative director for the BOLD Innovators podcast series at the 2023 Future Pharma Conference in Boston, MA. Bryant Powell is responsible for leading the podcast and social audio capabilities within the commercialization organization at Bristol Myers Squibb. As well, he is also responsible for increasing BMS' evolving capabilities in social listening. Bryant is part of the Communications Leadership Team within BMS’ Black Organization for Leadership and Development (BOLD) People Business & Resource Group (PBRG), where he uses his former experience in the marketing and entertainment industry to create and proudly hosts his passion project - the global podcast series, BOLD Innovators. Bryant spoke to his passion for creating and building platforms where individuals and customers can speak about their experiences, while communicating their value and impact to the world. When trying to incorporate his passions at work, Bryant advises using the power of focus. “Double down on your strengths and brand yourself to others, what you want in your career,” he says. Focusing on his strengths and passions while uniquely branding himself as a digital content and social audio subject matter expert paved the way to where he is in his career and led to the creation of not only the BOLD Innovators podcast series, but also Bristol Myers Squibb’s podcasting ecosystem.