Are you ready to challenge yourself and think bigger?
Bold Ideas showcases the unfiltered, unscripted stories behind groundbreaking businesses. Entrepreneur, lawyer, and lover of bold ideas, Marianne Marchesi, chats with founders who have launched a disruptive business or who’ve dared to shake things up in their industries.
Whether you’re a budding entrepreneur, fellow disruptor, or simply inspired by innovative businesses, Bold Ideas will leave you motivated to take your next bold step.
IG: https://www.instagram.com/boldideas_au/
LI: https://www.linkedin.com/in/mariannemarchesi/
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Are you ready to challenge yourself and think bigger?
Bold Ideas showcases the unfiltered, unscripted stories behind groundbreaking businesses. Entrepreneur, lawyer, and lover of bold ideas, Marianne Marchesi, chats with founders who have launched a disruptive business or who’ve dared to shake things up in their industries.
Whether you’re a budding entrepreneur, fellow disruptor, or simply inspired by innovative businesses, Bold Ideas will leave you motivated to take your next bold step.
IG: https://www.instagram.com/boldideas_au/
LI: https://www.linkedin.com/in/mariannemarchesi/
#3 // Chloe Walker, Pirk // From Taboo to Transformation with Australia's First Cosmetic Concierge
Bold Ideas
36 minutes
3 weeks ago
#3 // Chloe Walker, Pirk // From Taboo to Transformation with Australia's First Cosmetic Concierge
In this episode of Bold Ideas, I’m joined by Chloe Walker, the founder of Pirk - Australia’s first cosmetic surgery concierge.
Chloe’s bold idea was born from her own experience navigating an industry filled with confusion, mixed messaging, and a lack of transparency. After struggling to find trusted information and qualified surgeons, she set out to create Pirk - a platform that connects clients with vetted plastic surgeons, demystifies pricing, and supports them through every step of the decision-making process.
In this episode, you’ll hear how Chloe went from corporate sales leader to founder, what she discovered mystery-shopping over 150 clinics, and how she’s tackling the stigma and misinformation surrounding cosmetic surgery. Plus, stay tuned until the end for a look at Pirk’s exciting next chapter - from AI-powered support to nationwide expansion.
[00:00:00] – Introduction: Meet Chloe Walker, founder of Pirk – Australia’s first cosmetic surgery concierge
[00:01:15] – The Spark: A personal experience that exposed major flaws in the cosmetic surgery industry
[00:05:05] – From Corporate to Founder: Lessons from leading high-growth teams at iSelect
[00:08:30] – Building Trust: Mystery-shopping 150 clinics and setting new safety standards
[00:12:45] – Plastic vs Cosmetic Surgeons: Why the distinction matters for patient outcomes
[00:17:20] – Transparency & Education: Making pricing clear and empowering client choice
[00:21:10] – Beyond Vanity: The real reasons people seek surgery – confidence, comfort, and wellbeing
[00:25:30] – Early Traction: 50,000+ visitors, 2,000 guided conversations, and 250+ consults
[00:29:00] – Raising Capital: Navigating a regulated, misunderstood market as a female founder
[00:37:40] – Future Vision: Expanding across Australia and redefining the cosmetic journey
[00:41:15] – Advice to Founders: Trust your intuition, validate deeply, and move boldly
Find Pirk on Instagram at @pirk.au and online at https://pirk.au
To get in touch, DM us via Instagram: https://www.instagram.com/boldideas_au/
Bold Ideas
Are you ready to challenge yourself and think bigger?
Bold Ideas showcases the unfiltered, unscripted stories behind groundbreaking businesses. Entrepreneur, lawyer, and lover of bold ideas, Marianne Marchesi, chats with founders who have launched a disruptive business or who’ve dared to shake things up in their industries.
Whether you’re a budding entrepreneur, fellow disruptor, or simply inspired by innovative businesses, Bold Ideas will leave you motivated to take your next bold step.
IG: https://www.instagram.com/boldideas_au/
LI: https://www.linkedin.com/in/mariannemarchesi/
