Volumental is a fit-tech pioneer that matches customers with perfect-fitting shoes through computer vision, purchase data, and AI from 3D scans to recommend the optimal sizes, brands, and styles for each customer. BOLD Brands speaks with Brent Hollowell, Volumental’s Chief Marketing Officer, to find out how AI is already disrupting the footwear industry for the better and how to communicate this tech innovation to customers in a way that is human and relatable. A must-listen for anyone in footwear.