Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
See acast.com/privacy for privacy and opt-out information.
Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
See acast.com/privacy for privacy and opt-out information.
Here on The Bokeh Podcast, we've emphasized the importance of niching down when building a photography business for the sake of growing more easily. But is that always the best way to go?
Listen in to this conversation with photographer Simon Yau for a different perspective on generalizing versus specializing!
Show Notes
Introduction of our new guest, Simon Yau (1:00)
The importance of focusing on adding value to your client, versus talking about yourself so much on your website (3:02)
Simon's recommendation for maintaining freedom and flexibility as a photography business owner (7:23)
The most important lesson Simon has learned so far as a photography business owner (12:19)
What led Simon to start his sports photography business (17:21)
Potential misconceptions of sports photography by others in the photography industry (20:13)
The three most important elements of good sports photography (22:07)
How to begin thinking about pricing for sports photography (25:50)
Why Simon added an additional brand and genre of photography to his work as a photographer (30:47)
The challenges of juggling multiple photography brands (36:23)
The benefits of running multiple photography brands in different genres (38:15)
Simon's suggestions for how to best juggle multiple photography brands (39:34)
Links
The Bokeh Podcast is produced by https://www.photographersedit.com
Simon's Websites - https://www.syausportography.co.uk/ https://www.bysimonyau.co.uk/
Simon's Instagrams - https://www.instagram.com/syau.sportography https://www.instagram.com/bysimonyau