Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
See acast.com/privacy for privacy and opt-out information.
Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
See acast.com/privacy for privacy and opt-out information.
While many SEO specialists may focus on the importance of keywords and backlinks, photographer and SEO consultant Cody McCracken thinks there's a lot of value in two other principles for improving SEO! Listen in to this episode to learn more!
Show Notes
Plans for the Bokeh Podcast in the near future (0:22)
Introduction of our guest, Cody McCracken (1:47)
Cody's tip for creating a photography business that encourages freedom and flexibility (3:14)
Cody's tips for improving keyword density and backlinks for the sake of improving SEO (12:23)
Cody explains how user experience is tied to SEO (17:59)
Cody's three recommendations for improving user experience on your photography website (19:51)
Cody's definition of "topical content" (28:57)
How to come up with topical content relevant to your target audience (33:07)
Cody's three recommendations for adding and improving topical content on your photography website or blog (35:05)
Links
The Bokeh Podcast is produced by https://www.photographersedit.com
Cody's Website - https://www.onefocusphotos.com
Cody's Instagram - https://www.instagram.com/onefocusphotos (make sure to DM him to set up an SEO consult!)
Episode 455, Brand Position Consultation with Cody McCracken - https://www.photographersedit.com/bokeh-podcast/episodes/brand-position-cody-mccracken/
Ubersuggest - https://neilpatel.com/ubersuggest/
AnswerThePublic - https://answerthepublic.com/