Sarah Calderón is the founder of The Film Agency, a film marketing consultancy based in Madrid. Sarah gives a glimpse into what it took to launch The Film Agency, and the gap in the market that existed then (& still exists now). Marianna and Sarah chat about how indie films allow for more creative freedom when it comes to marketing, and the perils of not marketing a film in the early stages of production. Sarah shares insights into the main differences between the European and US film industries.