Episode 201 - Taking Selfies, Going Live, Branding, Teaching and More In this episode of "Bob Cargill's Marketing Show," Bob shares insights on various topics related to marketing, personal branding, and networking. He begins by acknowledging the contributions of Emily Cocuzzo as the outgoing president of the American Marketing Association Boston chapter and welcomes Jeff DeSocio as the new president. Bob discusses his passion for teaching, highlighting his work at Northeastern College of Professional Studies and his involvement in developing a new social media course. He emphasizes the importance of creating content and being visible on social media to build trust and professional relationships. Bob also shares his experiences speaking at conferences like DigiMarCon and his upcoming engagement at Bentley College, where he plans to inspire high school students about personal branding. He reflects on his career journey, documented in his book "20 Jobs, 20 Lessons," and encourages others to embrace opportunities and network actively. The episode includes practical advice on using social media effectively, such as taking selfies and sharing them to engage audiences. Bob provides examples of successful branding and customer experiences from local businesses like Rustic Marlin and the W Hotel in Boston. He concludes by reiterating the secret to social media success: being conspicuous in your presence and consistently engaging with your audience.