In today’s episode, we dive into the heartbeat of the Kenyan music industry as we sit down with the incredible Bilha Ngaruiya, Country Manager of ONErpm for Kenya, to uncover how distribution companies are revolutionizing the industry.

Bilha spends her time helping artists across Kenya access essential music services through ONErpm to advance their brand and careers.  Her early experiences gave her a profound understanding of artists' needs and challenges, allowing her to foster close and impactful relationships with stakeholders within the industry towards the impact she’s creating today. We also explore the crucial role of data in decision-making for artists, where Bilha explains how understanding geographic locations, demographics, and genres can unlock new revenue streams and drive smart business decisions. 

As we uncover the intricacies of the music industry, we also look at what artists think about the role of distributors through the lens of academic research findings and breakdown the knowledge gaps that currently exist that prevent artists from reaching new heights in the music market.

Whether you're an aspiring artist or a music enthusiast, this episode is packed with essential knowledge on navigating and thriving in the ever-evolving music landscape. 

To learn more about Bilha and the amazing work that she does, check out her LinkedIn here and the ONErpm website here.

Episode Chapters

00:00- Introduction to Bilha & Her Early Life

23:32- ONErpm & The Role of Music Distribution

37:41- Kenya vs Other African Music Markets

45:58- How Industry Insights Relate To Academic Research

50:10- Music Intelligence & Data-driven Business Decisions

1:07:12- Future Prospects For Kenyan Music

1:18:25- Quick Fire Questions & Outro

---

Join us in creating social impact through a cup of tea by visiting www.nepalteacollective.com

Support our podcast further by buying us a coffee here: www.buymeacoffee.com/boardroombanter