Our guest this episode, Gina Din- Kariuki, is a powerful voice in the world of brand storytelling. Raised in an environment that championed reaching for dreams amidst a backdrop of a changing Africa, Gina witnessed firsthand the continent's resilience during a pivotal time where political, cultural, and technological shifts were shaping the world.
This dynamic upbringing ignited a lifelong passion within Gina: telling the stories of different brands and businesses. Her career began at an impressive 21-years-old, when she led the corporate affairs at Barclays Bank in Kenya- entrusted with redefining the company’s narrative for a more Africa-centric future. This marked the beginning of a remarkable journey that has seen Gina become a master storyteller for various brands.
In our conversation, Gina dives deep into the art of storytelling: how to craft compelling narratives for brands, the trends that are shaping how consumers perceive the different brands that they interact with every day and the importance of Africans sharing their authentic stories. From navigating the corporate communications landscape to leveraging modern-day digital technology to amplify impact, this discussion offers invaluable insights for aspiring storytellers and entrepreneurs alike.
Gina's story, chronicled in her book "Daughter of Africa," is a testament to the power of resilience and the importance of sharing our narratives. Join us as she equips us with the tools to tell our story and the stories of the brands we represent!
To learn more about Gina and the incredible work that she does, check out her LinkedIn here.
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