In this episode, Nathan breaks down how copying other creators helped him rack up over 20 billion views and build a YouTube empire. From Minecraft Hunger Games to filling his house with ball pit balls, Nathan reveals how borrowing ideas from some of the biggest YouTubers like MrBeast, Roman Atwood, and DanTDM, led to massive viral success.

But this isn’t about plagiarism, it’s about innovation through inspiration. Nathan shares how to take an existing idea, put your own spin on it, and turn it into something completely unique that fits your brand and audience.