In today’s scroll-all-day economy, trends dominate attention — and smart small business owners know how to ride the wave. This episode unpacks how to identify cultural trends, leverage them to boost engagement, and tap into social media algorithms without losing your brand’s voice or alienating loyal customers.

We’ll cover:

• Why trend-driven content increases visibility and reach

• How to evaluate whether a trend fits your business or audience

• Mistakes to avoid when hopping on viral moments

• Real examples of brands getting it right (and wrong)

Whether you're marketing a local business or growing your personal brand, learn how to stay relevant, be discoverable, and convert attention into trust — all without selling out.