Lifetime customer value is the name of the game for any growing business. That's because it's cheaper to keep her! You'll use fewer resources (time and money) to maintain and monetize a current customer than to get a new one. When you make more money from your customers over their lifetime, you are more profitable overall. But we find that too many customers are focused on finding new customers, neglecting the impact of higher LTV (Lifetime Value) . (((Sometimes this value is referred to as CLV, Customer Lifetime Value))) Build greater lifetime customer value for sustainable and efficient business growth.