S3 E03 | Scaling Marico to Rs 86,000 cr global brand | Harsh Mariwala’s Winning Formula

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Blume Podcast

Blume Ventures

39 episodes

1 week ago

Blume Podcast S4, hosted by Karthik Reddy, co-founder and Partner at Blume Ventures, with the theme of "Destiny Avenged," celebrates Indian entrepreneurs who transformed skepticism into success. This season spotlights founders who defied critics and market doubts, featuring stories from industry pioneers like Sula, Razorpay, and Ather, founders who faced skepticism, pushed through rejection, and proved their critics wrong. More than business, it’s a tribute to India’s resilient spirit of innovation. Join us for an inspiring journey through the triumphs of those who dared to dream differently.

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S3 E03 | Scaling Marico to Rs 86,000 cr global brand | Harsh Mariwala’s Winning Formula

Blume Podcast

1 hour 45 seconds

1 year ago

S3 E03 | Scaling Marico to Rs 86,000 cr global brand | Harsh Mariwala’s Winning Formula

This episode offers invaluable insights into building a successful FMCG business from scratch and expanding it globally.

Harsh Mariwala shares his journey of transforming a family commodity business into Marico, a leading multinational FMCG company. His experiences and perspectives on talent management, innovation, brand building, and international expansion provide inspiration and practical advice for entrepreneurs aiming to create world-class businesses from India.

Key Topics:

Harsh Mariwala’s early years and transition from family business to building Marico
The journey of converting unbranded commodities to powerful consumer brands
Importance of talent acquisition and retention in building a successful company
Strategy of focusing on categories where MNCs were not strong
Going public early and its impact on corporate governance and growth
International expansion strategy starting with neighbouring countries
Acquisition approach to enter new markets like Egypt, South Africa, Vietnam
Transforming Saffola from an edible oil to a health brand
Approach to D2C brands
Creation of ASCENT Foundation to support and mentor entrepreneurs
Marico Innovation Foundation's work in accelerating innovative startups
Leadership transition and importance of clear roles post stepping down as CEO
Hiring practices and key leadership qualities sought in executives
Advice for entrepreneurs on grit, continuous learning, and creating differentiation

#HarshMariwala #Marico #FMCG #IndianEntrepreneurs #GlobalBrands #Innovation #InternationalExpansion #D2CBrands #Entrepreneurship

00:58 - Early days and family business background

07:36 - Lessons for entrepreneurs from Harsh Mariwala's experience

10:00 - Transition from unbranded to branded products

15:43 - Importance of talent and learning in building Marico

17:55 - Portfolio strategy and becoming market leaders

22:58 - Acquisition strategy and international expansion

26:05 - Going public and its impact on Marico

29:57 - Transforming Saffola into a health brand

32:54 - Views on D2C brands and Marico's approach

38:50 - International expansion strategy

45:32 - Future of international expansion

48:51 - Transitioning out of CEO role

52:40 - Hiring practices and leadership qualities

53:50 - ASCENT Foundation for promoting entrepreneurship

55:35 - Marico Innovation Foundation

58:16 - Rapid fire questions