In this episode, Nithin Kamath, founder and CEO of Zerodha sat down with Karthik B. Reddy, Managing Partner at Blume Ventures, to talk about building and scaling an online brokerage firm without any external capital. 
Nithin's idea was to attract a small niche group of active online traders, which is how Zerodha started. The company was never meant to be a large brokerage, but rather a boutique firm to cater to these traders. Nithin's journey serves as an example of the power of compounding and his ability to inspire young entrepreneurs.
He emphasizes the importance of building trust before buying a financial product, which is built through word of mouth. They have worked on building trust by answering customer queries on forums and providing market intelligence.
Highlighting Zerodha's self-sustainability, Nithin argues that having growth capital could have allowed them to grow faster, but also acknowledges it still happened at the same pace nevertheless minus the pressure of raising one round after the other. 
Nithin discusses the importance of long-term thinking in business, contrasting with other peers who focus on short-term goals. At Zerodha, the core team has been together for at least five or six years, ensuring their understanding of the business and skill sets compound over time. This approach has kept the business together, as the top hundred members are dedicated to the company's philosophies, such as treating customers right and using success to give forward.
In this season of Blume Podcast, we hosted another eminent personality in the finance space, Raamdeo Agrawal of Motilal Oswal Financial Services. Check out our last episode here - https://blume.vc/podcasts/blume-podcast/raamdeo-agrawal-podcast