We're getting scrappy this week to nerd out over marketing practices that don't require big budgets or large staffs. OrderCounter's Crystal Barrineau suggested this topic and volunteered her expertise as a scrappy marketer! Our own James Korte joins her for a valuable conversation about why marketing matters, real examples of simple-but-effective campaigns, and how to turn who you already are into a brand. It's the episode that's collecting Monopolists' Tears.   Around the Nation: Check out the BlueStar Webinar series! #VARValue - How do OrderCounter's scrappy marketing strategies help them connect with channel partners and end users?   On Our Radar Crystal - The Astronomer CEO Coldplay scandal James - ChatGPT agent & ElevenLabs Dean - Sweaty corn John - Artificial blood   Keep in Touch! Email – nation@bluestarinc.com LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo I-Series Steel