A couple of years ago, Intel's Kristen Call joined the pod to discuss what retail modernization meant and how VARs should align their solutions for the future. Now, as the AI conversation grows louder, what has changed, and what did we get right back then? Returning guests Rob Risany & Luke Wilwerding talk expectations, skepticism, selling value, and the importance of channel partnerships to help you sell the next generation of retail tech.   Around the Nation: Win business and earn more with BlueStar Promotions! #VARValue - What’s the modernization pitch to SMB retail? Are there any “start small” opportunities that VARs should be pursuing now that could lead to bigger innovation in the future?   On Our Radar Luke - Brain-computer interfaces Rob - Home-brewed beer app Dean - Electronic skin John - Goodbye BSOD   Keep in Touch! Email – nation@bluestarinc.com LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo M51 Rugged Mobile Computer