In this episode, Isabelle and Michael reflect on their recent experience speaking at Impact Live, a national marketing conference. They share how their company’s journey with content marketing began, what led them to work with the team at Impact, and how that partnership helped transform their approach to video, blogging, SEO, and leadership. Isabelle and Michael also discuss the challenge of building a consistent marketing strategy in a design-build business and how their presentation resonated with an audience of marketers from a wide range of industries. Whether you’re a business owner, marketing leader, or just curious about what it’s like to present at a national conference, this episode offers a behind-the-scenes look at what it takes to build a marketing engine from the ground up.