In this episode, Isabelle and her dad, Michael, take a trip back to the early days of Custom Built Design & Remodeling — when marketing was more grit than gloss, and logo design was a game-changing investment. From lawn signs and home show booths to building trust through authentic conversations, they share the foundational lessons that helped transform a one-man operation into a professional, trusted brand. Michael reflects on the marketing missteps, unexpected wins, and the mindset shifts that made all the difference — like the moment he hired a designer who actually listened, and how the 2008 crash forced a reinvention. They also unpack powerful principles like the “three-foot rule,” the value of organic networking, and why great marketing isn’t about making noise — it’s about being known, liked, and trusted when the moment is right. Whether you're starting your business or trying to reignite your brand presence, this conversation is packed with stories, strategy, and practical wisdom that prove: marketing isn't just about leads — it's about legacy.