In this episode of 'Blueprints in Marketing: Learning from the Classics,' we explore the iconic Starbucks Experience and its role in revolutionising the coffee industry. Journey with us as we delve into the company's unique customer-centric approach, the role of experience in marketing, and how Starbucks transformed from a local coffee retailer into a global lifestyle brand. We also unwrap the invaluable marketing lessons from Starbucks' story, shedding light on experiential marketing, customer personalisation, product quality, and the smart use of technology. Whether you're a marketing enthusiast or a coffee lover, this episode promises to leave you with a rich, full-bodied blend of insights and inspiration.

This podcast was generated with the help of artificial intelligence.

Music credit: "Sunflower" by Lukrembo.