The Social Media Marketing Revolution: The Old Spice Man

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Blueprints in Marketing: Learning from the Classics

Dietmar Fischer

16 episodes

1 week ago

Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)

Marketing

Business

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All content for Blueprints in Marketing: Learning from the Classics is the property of Dietmar Fischer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The Social Media Marketing Revolution: The Old Spice Man

Blueprints in Marketing: Learning from the Classics

18 minutes 16 seconds

2 years ago

The Social Media Marketing Revolution: The Old Spice Man

In this episode of "Blueprints in Marketing: Learning from the Classics", we dive deep into the captivating narrative of Old Spice's "The Man Your Man Could Smell Like" campaign. Learn how this bold marketing move repositioned the traditional brand, sparking a revolution in the advertising industry. We reveal how Old Spice leveraged the power of social media, storytelling, and risk-taking to create an interactive, viral campaign. We distil valuable lessons about brand repositioning, customer engagement, the art of storytelling, and the courage to innovate. Whether you're a marketing enthusiast or a seasoned professional, this episode is a treasure trove of insights from one of the most iconic advertising campaigns of the 21st century.

This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo. Tune in to find the hidden blueprints in the classics of marketing, only on "Blueprints in Marketing: Learning from the Classics".