The Great Soap Opera Sell: Procter & Gamble's Inception of Content Marketing

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Blueprints in Marketing: Learning from the Classics

Dietmar Fischer

16 episodes

5 days ago

Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)

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All content for Blueprints in Marketing: Learning from the Classics is the property of Dietmar Fischer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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The Great Soap Opera Sell: Procter & Gamble's Inception of Content Marketing

Blueprints in Marketing: Learning from the Classics

16 minutes 1 second

2 years ago

The Great Soap Opera Sell: Procter & Gamble's Inception of Content Marketing

Dive into the riveting history of marketing with the tale of Procter & Gamble's groundbreaking "Soap Opera Sell". Discover how this household goods giant revolutionized advertising by intertwining products with compelling narratives, birthing the concept of content marketing. This episode unravels how storytelling, combined with understanding and targeting the right audience, led to a marketing strategy that changed the landscape of advertising forever. From the inception of the first sponsored television series to the profound impact of this strategy, join us as we explore how the "Soap Opera Sell" became a masterstroke of marketing genius.

This podcast was generated using artificial intelligence. Revel in the blend of human creativity and AI's capabilities as we take a deep dive into marketing history.

Music credit: Lukrembo - Sunflower