The Birth of Branding: A Tale of the East India Company

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Blueprints in Marketing: Learning from the Classics

Dietmar Fischer

16 episodes

5 days ago

Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)

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Business

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All content for Blueprints in Marketing: Learning from the Classics is the property of Dietmar Fischer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The Birth of Branding: A Tale of the East India Company

Blueprints in Marketing: Learning from the Classics

12 minutes 52 seconds

2 years ago

The Birth of Branding: A Tale of the East India Company

In this episode of "Blueprints in Marketing: Learning from the Classics", we journey back to the 17th century to explore the birth of branding with the East India Company. Discover how a simple seal became a symbol of quality and trust, setting the stage for modern branding. Learn about the power of differentiation, the importance of trust, and the magic of storytelling in marketing. This episode offers valuable insights for anyone looking to make their mark in the world of marketing.

This podcast was generated with the help of artificial intelligence, demonstrating the power of AI in creating engaging and informative content. Music credit goes to "Sunflower" by Lukrembo, setting the perfect tone for our journey through marketing history.