Barbie: Changing The Doll Market

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Blueprints in Marketing: Learning from the Classics

Dietmar Fischer

16 episodes

6 days ago

Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)

Marketing

Business

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All content for Blueprints in Marketing: Learning from the Classics is the property of Dietmar Fischer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Barbie: Changing The Doll Market

Blueprints in Marketing: Learning from the Classics

14 minutes 4 seconds

2 years ago

Barbie: Changing The Doll Market

In this episode of "Blueprints in Marketing: Learning from the Classics," we delve into the fascinating marketing journey of Barbie, the doll that transformed the toy market and revolutionised the way children play. Discover how Ruth Handler and Mattel identified a gap in the market and took a bold risk to create the first adult-like doll. Learn how their innovative marketing strategies, deep understanding of their audience, and creation of a captivating brand universe led to the global success of Barbie. This episode offers timeless lessons on market research, risk-taking, customer understanding, and brand storytelling, demonstrating their power in shaping not just marketing campaigns, but also entire industries.

This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo. Join us on this intriguing journey, as we learn from the classics to illuminate the path for future marketers.