Ben Kaluza on Livestreaming, LinkedIn Shorts, Tiktok, Playing the Long Game

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/57/40/ac/5740ac04-6a5d-a881-3678-791f9f970c90/mza_14834613690968668661.jpg/600x600bb.jpg

Blueprint

Kallaway

13 episodes

5 months ago

For worldbuilders... A worldbuilder is a visionary, architecting an empire on their own terms through a unique mix of content, design, products & experiences. As a worldbuilder, the goal is to create total immersion for any citizen or tourist that spends time in your world. The best mainstream examples are Apple, Disney, Tesla. Other modern ones include Sunday, Poolsuite, Represent. Blueprint is a show designed to interview worldbuilders and breakdown the blueprints, playbooks, and strategies they used to create their worlds. Guests will include creators, founders, entrepreneurs, artists, makers, and more. Blueprint is hosted by Kallaway, a creator entrepreneur building Wavy, a world for worldbuilders. Kallaway has been publishing a detailed report of his entrepreneurial journey since he went full-time in July 2023. The series is also called Blueprint (https://blueprint.game). Watch all episodes on Youtube: https://www.youtube.com/@kallaway

All content for Blueprint is the property of Kallaway and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Ben Kaluza on Livestreaming, LinkedIn Shorts, Tiktok, Playing the Long Game

Blueprint

1 hour 34 minutes

1 year ago

Ben Kaluza on Livestreaming, LinkedIn Shorts, Tiktok, Playing the Long Game

Kallaway sits down with Ben Kaluza to break down his thoughts on creator monetization, livestreaming, Linkedin, communities, brand deals, second channels, and more.

If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.

To watch the YouTube version of the show: https://youtu.be/ZQHOWl422Dw

Show Notes:
0:00 - Intro
00:41 - Advice for New Creators
07:08 - B2B Live Streaming
14:14 - Ben’s Creator Journey
22:01 - Playing the Long the Game
25:07 - Live Streaming Platforms Discussion
29:16 - TikTok Live Stream
32:00 - The Live Stream Stats/Boost
38:59 - B2B Live Streaming Part 2
42:09 - Ben’s Monetization Breakdown
52:11 - LinkedIn Short form video (Huge Hack)
1:00:01 - Free vs Paid Community
1:17:27 - Manager Discussion
1:19:15 - Tradeoff of Social Platforms
1:24:07 - Ben’s Content Strategy and Vision