In this episode of Blueprint Japan, I sit down with Anthony Griffin, M.B.A. — communications consultant, digital marketing expert, long-time Japan resident, and founder of SAGA CONSULTING. We unpack what it really means to "do the work" and why consistency over time builds the kind of credibility that can't be faked.

From freelancing and entrepreneurship to teaching and leadership, Anthony shares honest insights on building a personal brand that stands the test of time, especially in a competitive, cross-cultural environment like Japan.

We talk about:

• The difference between visibility and credibility

• How to stay consistent even when no one is watching

• Lessons from consulting, teaching, and publishing in Japan

• Why you should have your portfolio ready, and more

Whether you're an expat, creative, or solopreneur trying to build trust and reputation in Japan (or anywhere else), this episode will give you the mindset and strategy to move forward with clarity.