In this episode, Jennifer Moss and Atom Thompson talk on their event that revealed the Firefly Petunia, a genetically modified, glow-in-the-dark plant! They share the story behind its development and recount their journey of unveiling this unique plant to the public. From initial skepticism to a successful nighttime launch event complete with music, food trucks, and entertainment, they get into the challenges and excitement of bringing this innovative plant to market. They also discuss proper fertilization techniques to keep the petunia thriving and invite listeners to share their experiences using the hashtags #illuminatethenight and #fireflypetunia.

00:20 Introducing the Firefly Petunia

00:36 The Science Behind the Glow

02:06 Skepticism and First Impressions

04:34 The Big Reveal

05:28 Challenges and Cultivation

13:42 Marketing and Event Planning

16:04 Event Preparations and Safety Measures

16:46 Managing the Crowd and Plant Sales

18:32 Pricing and Technology of Firefly Petunias

20:48 Moon Gardens and Their Appeal

21:59 Introducing Firefly Petunias to the Industry

25:49 Event Highlights and Entertainment

30:24 Conclusion and Future Plans