#7 Build your Place Brand Management model

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Bloom Consulting Conversations

Bloom Consulting

12 episodes

3 days ago

Bloom Consulting Conversations - the podcast where we unravel the fascinating world of Nation Branding and Place Branding. In each episode, Clare Dewhirst, director of City Nation Place, welcomes an expert from Bloom Consulting and a guest representing a Place Brand from around the world. This podcast, initiated in celebration of Bloom Consulting's 20th anniversary, serves as a platform where our expert guests will laser-focus on the 14 steps to Nation Branding, a publication by Bloom Consulting where we explore our unique perspective on Nation Branding and more.

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#7 Build your Place Brand Management model

Bloom Consulting Conversations

20 minutes 58 seconds

1 year ago

#7 Build your Place Brand Management model

This week on Bloom Consulting Conversations, Clare Dewhirst, director of City Nation Place, hosts a discussion with Adriana Acosta Rivas Marketing and Country Brand Director for Essential Costa Rica and Joao Vasco Neves Partner, Nation and Place Branding Director at Bloom Consulting, for episode #7.

Join Adriana and João as they dive into Step 9 of Nation Branding: the "Nation Brand Management Model." Explore the critical transition from interim to executive teams, the establishment of robust governance models, and the profound impact of Natural Intelligence on brand management strategies.

Gain valuable insights into governance models, stakeholder engagement, and the pivotal role of the Costa Rica Nation Brand in shaping the future.

If you have additional questions about building a strong foundation, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversation!

Stay tuned for our next episode, where we'll discuss Step 10 of Nation Branding: engaging wit stakeholders and activating citizen engagement.

Feel free to subscribe and share this episode with others to help inspire them to perfect their nation brand and create lasting impact.

Relevant articles: https://www.bloom-consulting.com/place_branding/

Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com

Bloom Consulting website: https://www.bloom-consulting.com/

You might also like Place2Place podcast: https://www.citynationplace.com/place2place