Before the SCG Museum existed, someone had to bring it to life. That someone was Joe Moore.

A passionate Swans fan and gifted writer, Joe spent the better part of two years researching and authoring over 200 biographies for the club's most influential figures, from Hall of Famers to presidents to premiership legends. Along the way, he conducted more than 100 interviews and penned over 250,000 words capturing the club’s 150-year legacy.

In this episode, we talk about Joe’s writing process, what he learned from digging through the club’s archives, and how his relationship with the red and white has evolved across eras, heartbreaks and triumphs.

You can check out Joe's work at https://www.joemoorewriter.com/ or connect with him professionally over on his LinkedIn