S1E26: PR 101 - Learning To Think Like a Publicist

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Blogger Union Radio

The Blogger Union

30 episodes

20 hours ago

The official podcast of The Blogger Union - a network of blogger communities dedicated to growing our members brands' and incomes through meetups, workshops, and brand collaborations. We discuss content creation, influencer marketing, and all the skills you need to succeed in your digital marketing career. Tune in for weekly episodes every Monday and Wednesday to learn about brand partnerships, social media strategy, email marketing, photography, SEO, building your website, and much more. Register to become a member at thebloggerunion.com - it's FREE!

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Marketing

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S1E26: PR 101 - Learning To Think Like a Publicist

Blogger Union Radio

1 hour 1 minute 38 seconds

4 years ago

S1E26: PR 101 - Learning To Think Like a Publicist

Most brands leave influencer marketing to their PR department. Learn to think like a PR professional to better understand what brands want to achieve with influencer partnerships.

Join us as we discuss PR with Marcia Gomez, president of Canvas Communications. We'll discuss creating narratives and telling stories. How to craft your own story or build on a story in the news. How to research what a brand's communication strategy to craft your ideas when pitching brands. How to find a brand's target audience and why that's important.

To watch a video of this conversation visit The Blogger Union YouTube Channel.

Want to be part of the live audience during our next episode? Register to become a member at thebloggerunion.com/register and you'll receive email notifications for upcoming webinars, in-person events, and other opportunities.