From NFT.NYC 2024 in New York City, BlockchainJournal.com editor-in-chief David Berlind interviews Sam Whitaker, the founder of Quixotish, a newly launched startup focused on the usage of blockchain to drive the success of charities and non-profits. Given how Blockchain Journal is focused on implementations of blockchain meant to drive new or improved business outcomes for big brands and enterprises, Quixotish's first customer – St. Jude Children's Research Hospital – caught David's eye as one of the most well-known non-profits on the planet. During the interview, Whitaker explains how Quixotish's novel blockchain-based approach to driving charitable donations works.
The general idea, as Whitaker describes it, is for a charity like St. Jude to curate donations of valuable blockchain-based assets (e.g., NFTs) and then for the charity to conduct an auction where those assets are sold on the secondary market with the proceeds flowing to St. Judes as fiat currency. On the surface, it sounds pretty simple. But it's also important for donors to know that when they're dealing with a relatively anonymized address on a blockchain, that address actually belongs to the intended charity. In other words, it can be a bit more complicated than it sounds.
To ensure accountability, Whitaker highlights the steps he took with St. Jude, including the video recording of wallet setup sessions involving St. Jude representatives and the subsequent publication of these videos on Quixotish's platforms. The interview touches upon the significance of St. Jude's reputation and operational scale, framing it as the "Google" or "Apple" of the charity world, given the charity's multi-million dollar daily cash flow. Whitaker underscores the hospital's commitment to providing free care to children and openly sharing its research.
Towards the end, Whitaker discusses the practical aspects of the auction, including its timing and accessibility to both crypto and fiat currency users by virtue of St. Jude's reliance on a combined NFT marketplace and custodial wallet solution from Magic Eden. By supporting crypto users across a long list of public blockchains as well as non-crypto users who prefer to deal in fiat currencies like the US dollar, he underscores the initiative's inclusivity, welcoming participation from individuals regardless of their familiarity with blockchain technology.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/how-quixotish-is-helping-st-jude-charity-raise-money-blockchain-technology
The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=MHr3gx8Jy78
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From NFT.NYC 2024 in New York City, BlockchainJournal.com editor-in-chief David Berlind interviews Sam Whitaker, the founder of Quixotish, a newly launched startup focused on the usage of blockchain to drive the success of charities and non-profits. Given how Blockchain Journal is focused on implementations of blockchain meant to drive new or improved business outcomes for big brands and enterprises, Quixotish's first customer – St. Jude Children's Research Hospital – caught David's eye as one of the most well-known non-profits on the planet. During the interview, Whitaker explains how Quixotish's novel blockchain-based approach to driving charitable donations works.
The general idea, as Whitaker describes it, is for a charity like St. Jude to curate donations of valuable blockchain-based assets (e.g., NFTs) and then for the charity to conduct an auction where those assets are sold on the secondary market with the proceeds flowing to St. Judes as fiat currency. On the surface, it sounds pretty simple. But it's also important for donors to know that when they're dealing with a relatively anonymized address on a blockchain, that address actually belongs to the intended charity. In other words, it can be a bit more complicated than it sounds.
To ensure accountability, Whitaker highlights the steps he took with St. Jude, including the video recording of wallet setup sessions involving St. Jude representatives and the subsequent publication of these videos on Quixotish's platforms. The interview touches upon the significance of St. Jude's reputation and operational scale, framing it as the "Google" or "Apple" of the charity world, given the charity's multi-million dollar daily cash flow. Whitaker underscores the hospital's commitment to providing free care to children and openly sharing its research.
Towards the end, Whitaker discusses the practical aspects of the auction, including its timing and accessibility to both crypto and fiat currency users by virtue of St. Jude's reliance on a combined NFT marketplace and custodial wallet solution from Magic Eden. By supporting crypto users across a long list of public blockchains as well as non-crypto users who prefer to deal in fiat currencies like the US dollar, he underscores the initiative's inclusivity, welcoming participation from individuals regardless of their familiarity with blockchain technology.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/how-quixotish-is-helping-st-jude-charity-raise-money-blockchain-technology
The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=MHr3gx8Jy78
Wait, What?! Blockchain's NFTs are the New Cookies? Mojito's Raakhee Miller Explains
Blockchain Journal with David Berlind
11 minutes 44 seconds
1 year ago
Wait, What?! Blockchain's NFTs are the New Cookies? Mojito's Raakhee Miller Explains
While covering the NFT.NYC 2024 Conference in New York City, BlockchainJournal.com editor-in-chief David Berlind caught up with Mojito CEO Raakhee Miller, who, for nearly two years, has been talking about the idea that NFTs (non-fungible tokens) are the "new cookies." David first heard her talking about the idea in 2022 at the Consensus Conference in Austin, Texas. But when it comes to the role of browser cookies as a means for brands and media sites to maintain intimate connectivity with their customers and users, the technical utility of the cookie is facing more significant headwinds than ever.
This erosion of the cookie's utility is largely attributable to three trends: native and third-party ad-blocking technology for web browsers (which can be configured to block cookies as well), the prevalence of cookie consent forms that give web users the power to reject specific cookies, and the recent announcement by Google that it's disabling support for third party cookies in Chrome. Cookies are literally on their way "out," which begs the question of how that connection can be reformulated in a way that does a better job of respecting privacy than cookies ever did.
Enter NFTs and the idea that the NFT is the new cookie. In the interview, Miller emphasizes how NFTs can offer some of the utility of the cookie while at the same time, relying on the principles of decentralized ownership of data and user sovereignty to give customers more control than they had with cookies. Drawing parallels to the cookie, Miller explained how NFTs enable brands to engage with consumers both online and offline, fostering a more transparent and consent-driven ecosystem.
Miller also discussed Mojito's role in helping businesses navigate this transition, providing both strategic consulting and technological solutions to integrate Web3 principles into existing marketing strategies.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/wait-what-blockchains-nfts-are-new-cookies-mojitos-raakhee-miller-explains
The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=LoIY0Y-RdRg
Blockchain Journal with David Berlind
From NFT.NYC 2024 in New York City, BlockchainJournal.com editor-in-chief David Berlind interviews Sam Whitaker, the founder of Quixotish, a newly launched startup focused on the usage of blockchain to drive the success of charities and non-profits. Given how Blockchain Journal is focused on implementations of blockchain meant to drive new or improved business outcomes for big brands and enterprises, Quixotish's first customer – St. Jude Children's Research Hospital – caught David's eye as one of the most well-known non-profits on the planet. During the interview, Whitaker explains how Quixotish's novel blockchain-based approach to driving charitable donations works.
The general idea, as Whitaker describes it, is for a charity like St. Jude to curate donations of valuable blockchain-based assets (e.g., NFTs) and then for the charity to conduct an auction where those assets are sold on the secondary market with the proceeds flowing to St. Judes as fiat currency. On the surface, it sounds pretty simple. But it's also important for donors to know that when they're dealing with a relatively anonymized address on a blockchain, that address actually belongs to the intended charity. In other words, it can be a bit more complicated than it sounds.
To ensure accountability, Whitaker highlights the steps he took with St. Jude, including the video recording of wallet setup sessions involving St. Jude representatives and the subsequent publication of these videos on Quixotish's platforms. The interview touches upon the significance of St. Jude's reputation and operational scale, framing it as the "Google" or "Apple" of the charity world, given the charity's multi-million dollar daily cash flow. Whitaker underscores the hospital's commitment to providing free care to children and openly sharing its research.
Towards the end, Whitaker discusses the practical aspects of the auction, including its timing and accessibility to both crypto and fiat currency users by virtue of St. Jude's reliance on a combined NFT marketplace and custodial wallet solution from Magic Eden. By supporting crypto users across a long list of public blockchains as well as non-crypto users who prefer to deal in fiat currencies like the US dollar, he underscores the initiative's inclusivity, welcoming participation from individuals regardless of their familiarity with blockchain technology.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/how-quixotish-is-helping-st-jude-charity-raise-money-blockchain-technology
The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=MHr3gx8Jy78
